Do lack of mailings reflect lack of interest?

Since ED deadlines are only about 2 months away, could someone please share your insight on why my #1 choice doesn’t seem to be courting me? I get tons of solicitations from top schools, but not the one I plan to apply to ED. It is one of the top 5 LACs. My test scores, GPA, rigor and extracurriculars are realistic for applying to Ivies! I do not want to waste my ED on this school if for some reason they have no interest in me! They received my SAT scores back in January and I have demonstrated interest. Advice?

I’m just a parent with no special knowledge, but since the fact that people get mailings means nothing – and I mean has absolutely no significance whatsoever-- with regards to admissions, I have to believe the reverse is true as well. It probably reflects the fact that your 1st choice isn’t trying to artificially inflate its number of applicants.

Pre-application mass mailings mean nothing. When my oldest was applying we got endless streams of mail and items from the U of Chicago - and she didn’t even want to apply there. It was all part of a marketing campaign to increase their number of applicants and therefore increase their ranking (it worked). Choose your school on fit, not on their lack of marketing and I wish you the best of luck!

Did you sign up for mailings from that college?
Most blind mailings are generated from personal info on your PSAT. The colleges, otherwise, know ZIP about you.

But, if you think you’re top LAC or Ivy material, you need to learn what matters besides scores, rigor, and your own perception of your ECs. It takes some work to figure out how to be the right candidate for a tippy top holistic. Worry about that.

@cinnamon1212 and @CaMom13 thanks! @lookingforward could you let me know what else I should consider? I feel like my family had learned as much as possible regarding the process. Any specific tips would be welcomed. Common App essay is done and visits with tours and info sessions have been enjoyed!

I agree with the mailings meaning nothing. DS has gotten a ton from schools that he has pretty much 0 chance of being accepted at. Including MANY from University of Chicago as pp mentioned.

Mass mailings mean nothing. If I was a college with a limited marketing budget, I would court kids “on the fence” rather than those who already have their heart set on attending. Then again, some colleges use mass mailings to increase the number of applications they get, thus making them more selective (for the rankings) when they can only take a small percentage of those who apply. Two different marketing strategies, depending on the budget. That’s all.

Frequency of mailings (or lack thereof) is not connected to admissions chances. My son received very little from UChicago and guess where he goes now?