Does UCLA and Cal always send so many emails to freshmen applicants?

I’ve noticed something weird and its that while most UC’s only send you a few emails,UCLA and Cal send SO many emails. My thought is that since they’re both hard schools to get into they want you to have a chance at scholarships and other opportunities but in a way it makes me feel really sad because I know that they are both incredible reaches for me. Any thoughts on this? Or maybe I’m the type to overthink things hahaha XD