<p>Idler's comment, "So you think that not just the ranking lists but the idea that some colleges are better than others is bogus?"</p>
<p>No, in fact quite the opposite. Some colleges clearly offer more potential for success for individual students than do others. Hence, the need to do a lot of homework and make requirements based decisions. For most individuals, the requirements will differ. In the case of a private school, one can expect to pay on order of a $180,000+ over the next four years. It seems to me that kind of investment merits some serious consideration that goes beyond designer labels, platitudes and sloganeering. It also seems that one would want at least a live snapshot of the place where some of the most important formative years are going to be spent.</p>
<p>I agree, a lot of data can be gathered independent of a visit - and should. However, a requirements based decision means gathering data that impacts those requirements. If a student believes average SAT scores will have a significant impact on his or her quality of education and/or life over the next four years, then by all means that should be among the criteria. However, if one believes undergraduate research opportunities and/or the first year program are important, I maintain one needs to go to the source to sort the wheat from the chaff.</p>
<p>The other aspect of the decision process I find disturbing is how, it appears to me, so many have let the conditions of the marketplace be dictated to them. The colleges want their consumers to behave as sellers, and a good percentage of them the now do. The students need to keep in mind they are the consumer; they need to examine prospective schools as buyers, not sellers of themselves. By the time a kid begins the selection process, the record is pretty much complete and he/she has little control over whether they will be accepted (although there's growing industry of people who will take your money if you're convinced otherwise). If that's acknowledged up front and the time available is spent shopping as an informed consumer, I believe the probability of success increases dramatically.</p>