<p>Honestly, you're doing what everybody does, and having done job fairs, you see a <em>lot</em> of half-lost, not-really-knowing-what-they're-doing potential recruits as a recruiter... so if you do what everyone does, how're you supposed to stand out among everyone else?</p>
<p>Here's what impressed me.</p>
<p>1) Professional dress.
2) Professional-looking resumes, printed on formal resume paper. I would've been very impressed if I'd received a cover letter as well, though I never saw anybody do that. Maybe do that for a few targeted companies that you'd really love to work for.
3) People who'd heard of our company, and who'd done research. Y'know how many times I heard, "Tell me about your company"? I'd recommend that you get a list of companies attending the job fair ahead of time and just do a quick google search of the different places. Know what the smaller companies all specialize in, and know a little more about the corporate structure of the larger companies. Confirm information that you already know. "XYZ Inc. is headquartered in Seattle, right?" (Ah, someone who's done a little homework.) "Are there positions available in your Tampa office?" (Why yes, there are.)
4) Eye contact, and people who actually look like they're paying attention to me while I talk. I'm standing there for a full day, so I'm tired and cranky already, and I can get people who spend the majority of the time that I'm talking to them craning their necks to look around at other booths. That kind of makes me feel like you're making me waste my voice. Better yet, alternate paying attention and jotting down a few notes in a portfolio. Not only will the notes help you later, you'll get points for caring enough to write down what I say.
5) Say something like, "I'm really interested in your company, and I'd love it if XYZ Inc. would consider me for employment in the future. Here's my resume. How would you recommend that I follow up later? May I contact you, or is there someone in HR that I should follow up with?" And THEN, follow up!!!</p>
<p>I'm just at career fairs because I either went to that school or they like me because I know how to talk to college students and I look young enough that they think I can relate to college students. I HAVE NO HIRING CLOUT! Handing your resume to me is a good start, and they <em>might</em> take my advice when I say "Hey, so-and-so seemed like a candidate that really had it together, we might want to consider them," but usually, the resumes go into a stack and the HR folks sort through them and decide what to do with them. YOUR BEST BET is to try to get an HR or hiring contact from me while you're talking to me, and to later follow up with that contact... Address your cover letter to them, and say in your cover letter that you're going to be following up later because you'd like to discuss career opportunities with them. Then, actually follow up-- call the company, ask for that person. Talk with them personally.</p>
<p>Career fairs are a good start, but you also need to step it up and show initiative if you're going to stand out. Behave professionally, be polite and friendly and attentive, and look at it like you're selling something (not used car sales... more like polished telemarketing sales).</p>
<p>Also keep in mind that the economy is kind of unsteady right now. (For example, my bank failed last night. Go me!) Some companies may be there, but they might not be hiring, or their hiring may be way down. My company has put a freeze on hiring for the time being, and we're 400+ people and growing. Just because nothing pans out the first career fair around doesn't mean you shouldn't keep knocking on doors, and it doesn't mean you shouldn't keep following up with people. It might be a little tough right now, but if you persevere, you'll land something, by virtue of the fact that you actually persevered instead of throwing sheafs of your resume into a giant black hole and hoping someone picks it up.</p>
<p>Good luck!</p>