Understanding Google’s EEAT and Its Role in Mortgage Advisory
Google’s EEAT framework assesses the credibility and trustworthiness of online content. Given that mortgage advice has direct financial implications, it’s crucial for advisors to establish themselves as knowledgeable and reliable professionals. A well-structured digital footprint not only attracts potential clients but also ensures compliance with Google’s ranking factors, boosting visibility.
1. Demonstrating Experience: Showcasing Real-World Expertise
Prospective clients trust mortgage advisors who can showcase real-world experience. Here’s how you can highlight your expertise effectively:
- Share case studies of successful mortgage approvals and client success stories.
- Provide detailed testimonials from satisfied homeowners.
- Highlight real-life scenarios where your advice led to significant financial benefits for clients.
For example, if you’ve helped a first-time buyer secure a mortgage despite credit challenges, write a blog post outlining the steps you took and how it impacted their financial future.[IAC investment advisor training]