Jeffrey Selingo's new book: “Who Gets In and Why: A Year Inside College Admission"

"In this era of COVID-19, visiting a campus isn’t always possible, but universities have other ways of finding out if a student is serious about attending — like whether a student opens an email from them, and how much time is spent reading it.

Yes, how closely a student follows the college online may mean as much as test scores.

As journalist Jeffrey Selingo found while researching his new book, ‘Who Gets In and Why: A Year Inside College Admission’ (Scribner), out Tuesday, more than 50 public and private colleges, including the University of Toledo and Colby College, use software designed to track prospective students." …

https://nypost.com/2020/09/12/colleges-reveal-the-secret-formula-for-deciding-who-gets-in/

I am very much looking forward to reading this book. It has been advertised since at least January, which seems like a long time for a book.

“Prestigious colleges reveal the secret formula for deciding who gets in” - typical NY Post overhyped headline. Perhaps I missed where University of Toledo became a top school, or where actual staff from top college wrote this book.

I’ll also be fascinated to find what the dozen other “top admissions staff reveal the secrets of admission” books missed.

The examples provided - colleges track your activities, colleges yield protect, Harvard rejects students with high objective metrics, holistic admissions is a thing - don’t compel me to believe that there’s much not learned from casually following CC.

Maybe someone who spends the money on this can share whether there are new learnings not documented elsewhere.

Long, heavy advertising is just another negative indicator to me.

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College admission is a money making business nowadays.

I’d be surprised if there’s anything groundbreaking in here for most folks who have spent a lot of time on CC and who, by definition, are interested in this topic.

For a parent who is being reintroduced to college admissions for the first time since they applied, a book like this could be a great introduction to the landscape today. It’s probably more accurate than what they hear from their kids or their friends.