<p>parentstwo,
While I definitely agree that rejection rates & "selectivity" can and are manipulated by the most prominent colleges & U's (in various & sundry ways!), I do not agree that it's all about tricks & misinformation ("sowing confusion & false hope"). However, to backtrack a little, we almost threw our hands up & went overseas once the mail deluge began arriving in my D's h.s. soph. yr. Not because of the quantity of recyclables, not because of "false hopes," but because (I agree with you here), mixed messages.</p>
<p>What we saw in the PR literature was an attempt not to make false promises, but to target multiple audiences for the same college or U. I do think that it's part of the marketing strategy, but I think it's the obligation of us parents to look further. Some 17-18 yr olds are sophisticated enough to read between the lines, but it often takes adults to size up the bigger picture & separate advertising messages (including reputations & rankings) from reality.</p>
<p>Most of us parents have 2 imp. assets we can provide in the process: our intimate, insider knowledge of the applicant, and experience in the world -- esp. the way adults in business express themselves & why they do so that way. Over & over on CC, I've seen this result: students who've done the soul-searching (including the safety searching) + parents who have been true helpmates = positive admission result(s). The messages from the U's may seem scattered & centripetal, but when you look further, they're not.</p>
<p>I agree with interesteddad, & it is the only approach that will not only better ensure a positive admission result, but--more importantly--a positive graduation result & a happier 4 yrs. Parentsoftwo, would you be happy if your teens succeeded in crafting an application to match an "honest" message from a U, even if that app. did not reflect the people they are? I think not; you are clearly too smart for that. And the point is, a student-centered approach is Win/Win. If the direction of effort is from the applicant outward, the appearance of fit (the appearance to the college) will naturally unfold. We parents can assist in the matter of language & emphasis, so that that message of fit will be accurately projected.</p>
<p>Ultimately, college administrations cannot really be forthcoming about "what they really want" this particular yr., because they'll continue to seek to fill a variety of class needs & U. needs. Your applicant may have just what they really need this yr., because other applicants don't have it (as much or as well). It's really about the competitive pool. They can really only tell you generally what they look for.</p>
<p>I would modify your explanation of a high rejection rate: A high rejection rate is an index of 3 things, in combination:
(1) popularity.
(2) admissions standards & strategies, of the college/U. Those standards & strategies are a combination of the U's known, published mission & that U's less known & unpublished efforts in competition with institutions on the same level as itself.
(3) reputation. That reputation is both a reflection of product tested over time and a reflection of sustained marketing efforts.</p>