Hi everyone
Our son will be in the class of 2019 but my husband and I are already thinking about the right college fit for him. He’s a bright students, all honors and straight As freshman year in a well-known and very competitive large high school in the Chicago area. Obviously, we don’t know how his GPA or ACT/SAT scores will shake out yet, but I think we can assume that he will have a very strong GPA, many AP classes, and a competitive test scores for the most selective schools. He is enjoying tutoring grade school kids, he’s on the cross country team and the Model UN team, and is an artist who will take AP Studio Art and have a portfolio. We don’t think art is something he will pursue in college as a degree. but would want to use the portfolio to stand out on applications and possibly continue art as a hobby after high school.
Our biggest question revolves around merit aid. We will not receive any need-based aid from any school. (I’ve run the numbers and, with our salary and savings, we will be paying full ride even to the most expensive schools.) We would, however, love to NOT have to pay $70,000 per year and are trying to find good fits for him academically and socially as well as financially. Ideally, we would end up around the $45,000 mark per year or even less if possible. Our son is not interested in really large schools where kids hail mostly from that state. Mid-sized or even small liberal arts colleges are likely to be a better fit. We are ruling out the deep south and anything west of Colorado.
Schools I’ve already put on our list include: Wake Forest, Oberlin, American, GW, Grinnell, University of Richmond, Colorado College, and Davidson. These schools all give merit aid to a decent percentage of incoming freshman. My husband and I both graduated from Northwestern but, given that they give no merit aid, we may not have him apply. Also out are other schools that may be a good fit like Wash U and Carleton because they don’t give any merit and, if we stick to our guns, we don’t want to spend that much.
How can we find out more about how this merit aid is given? Schools’ websites are very vague about how many kids get merit aid and what is considered in the process. Many say “leadership”, etc., but don’t call out exactly how kids are judged or give examples of kids who received these awards. We want to make sure that he sets himself up to be competitive and now is the time to ask since he’s only a freshman. 
Does anyone personal experience with these type of merit aid scholarships? Any advice?