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<p>Good point about the number of OOS students Northern serves, but I think it’s not just northern Wisconsin. Northern draws about equal numbers from Wisconsin and Illinois, and OOS students make up nearly a quarter of its entering class. Lots of people are drawn to the natural beauty of the area, the outdoor recreational opportunities, and winter sports. That’s money in the bank for Michigan’s economy. Most of Michigan’s public universities don’t provide that kind of draw to OOS students.</p>
<p>With Michigan’s in-state HS population declining, the most successful public universities in the future will probably be those that do the best job of attracting OOS students. The University of Michigan-Ann Arbor will always be the leader on that score because of its stellar national and international academic reputation. </p>
<p>Tech and Northern probably have the next most upside in this regard because of their natural assets and proximity to major Midwestern population centers like Chicago, Milwaukee, Madison, and Minneapolis-Saint Paul, all of which are closer (in some cases much closer) to Houghton and Marquette than are Michigan’s own major population centers, Detroit and Grand Rapids (distance from Marquette to Milwaukee 292 mi, Minneapolis-Saint Paul 373 mi, Chicago 382 mi, Grand Rapids 395 mi, Detroit 455 mi; distance from Houghton to Milwaukee 328 mi, Minneapolis-Saint Paul 337 mi, Chicago 418 mi, Grand Rapids 493 mi, Detroit 554 mi*). Lake Superior State, at the far eastern end of the UP, is much farther from these population centers and in a less scenic and flatter part of the UP, and consequently has less potential to attract OOS students. </p>
<p>Eastern draws a fair number of students from Ohio, probably mostly from Toledo which is only a 50 minute drive away, but it’s doubtful there’s much additional upside there, and the University of Toledo is now battling back by offering in-state tuition to Michigan residents. Likely they’ll fight to a draw. Western draws a substantial number from Illinois, probably mostly from the Chicago area which is only about 2 hours away or a bit more depending on traffic and where you’re going in the Chicago area; whether it can do more is hard to say. I frankly don’t see much potential for Wayne, Oakland, Saginaw Valley, Central, Ferris, or the University of Michigan satellite campuses in Flint and Dearborn because these are not exactly exciting or appealing destinations for OOS students. </p>
<p>Grand Valley is hard to predict. It’s seen as an up-and-coming school in-state, but is still virtually unknown outside the state. Some people say Grand Rapids is now a more interesting town than back in the day when I lived in the state, but back then it had a reputation for being boring, stuffy, and socially and culturally conservative–not the kind of place college students are clamoring to get to. Whether it’s changed and whatever it’s subsequently become, the school still has a long way to go to create and market an image that will appeal to potential OOS students. GVSU does have the advantage of being only about 3 hours from the Chicago area, an area that exports a large number of students. </p>
<p>Michigan State probably has a pretty good upside potential to attract more OOS students due to a relatively strong brand, Big Ten sports, and pretty decent academics. Plus it’s only 3.5 hours from both Chicago and Cleveland.</p>
<p>Here’s how Michigan’s public universities stack up in percentage of OOS freshmen enrolling in the fall of 2010, together with their largest sources of OOS students:</p>
<ol>
<li>University of Michigan-Ann Arbor 36.1% (New York 361, Illinois 319, California 297)</li>
<li>Michigan Tech 22.4% (Wisconsin 127, Minnesota 54)</li>
<li>Northern Michigan 22.1% (Wisconsin 129, Illinois 129)</li>
<li>Eastern Michigan 14.3% (Ohio 152, Illinois 36)</li>
<li>Western Michigan 11% (Illinois 273, Indiana 18, Ohio 18)</li>
<li>Michigan State 10.9% (Illinois 249, Ohio 58, Texas 54)</li>
<li>Lake Superior State 7.6% (Wisconsin 9, Illinois 6)</li>
<li>Ferris State 5.6% (Illinois 41, Indiana 21)</li>
<li>Grand Valley State 4.6% (Illinois 107, Indiana 15)</li>
<li>Central Michigan 4.2% (Illinois 92, Ohio 17)</li>
<li>Wayne State 1.4% (Ohio 9, Illinois 4, California 4)</li>
<li>University of Michigan-Flint 1.3% (DC 4, Ohio and several others 1)</li>
<li>Saginaw Valley State 1.1% (Ohio 6, Indiana and several others 2)</li>
<li>Oakland University 1.1% (Ohio 5, Indiana 5)</li>
<li>University of Michigan-Dearborn 0.3% (Illinois, California and Massachusetts 1)</li>
</ol>
<ul>
<li>Little-known fact: Detroit is closer to Washington, DC (525 miles) than to Houghton, MI, home of Michigan Tech (554 miles).</li>
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