Michigan Ross BBA Essay Help

Colleges and Universities A-Z University of Michigan
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Hi!!! I’m applying to Ross and I am kind of confused about what to write for this question:

Choose a current event or issue in your community and discuss the business implications. Propose a solution that incorporates business principles or practices. The review panel will look for creativity, drawing connections, and originality. Your response should be limited to approximately 500 words.

I feel like this is sooo broad. Can anyone share what they wrote about? I just want to make sure whatever topic I pick is in the right direction with what they are looking for. I could not find any example essays online so hopefully you guys can help :slight_smile:

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https://michiganross.umich.edu/undergraduate/bba/admissions/admissions-blog/2019/10/11/business-case-discussion-let-s-get

Be personal, unique and interesting. The above is telling you what they want. They are not expecting you to know every business principal like Scrum. Think of something that you have interest in the business realm and how can you apply that in your community. Maybe to make something better /improved?

If there is a problem. What creative idea do you have to fix it?

First off, what excites about going into businesses and don’t say money ??.

@yikesyikesyikes. Any pointers?