<p>[Study</a> Finds Strong Athletic Programs Lift Academics - Business Insider](<a href=“http://www.businessinsider.com/study-finds-strong-athletic-programs-lift-academics-2012-7]Study”>http://www.businessinsider.com/study-finds-strong-athletic-programs-lift-academics-2012-7)</p>
<p>Here’s Why Colleges Should Be Pouring Money Into Their Athletic Programs</p>
<p>Critics of college athletic spending, which exceeded $7.9 billion in 2010 argue that the system unfairly allocates resources to sports programs, disregarding the greater good of the student body.</p>
<p>But investing in football programs is money well spent, according to a study led by Michael Anderson at University of California Berkeley.</p>
<p>By studying U.S. universities, his team found “robust” evidence that a winning football team improved the school’s overall reputation and quality of students:</p>
<p>We find robust evidence that football success increases athletic donations, increases the number of applicants, lowers a schools acceptance rate, increases enrollment of in-state students, increases the average SAT score of incoming classes, and enhances a schools academic reputation. The estimates are up to twice as large as comparable estimates from the previous literature.</p>