New UC logo a no-go with students and alumni

Colleges and Universities A-Z University of California - GENERAL
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<p>"Officials are caught off guard as protesters take to social media to mock the new symbol, which was designed to reproduce more clearly online. … University of California officials said they were trying to project a ‘forward-looking spirit’ when they replaced the university system’s ornate, tradition-clad logo with a sleek, modern one.</p>

<p>What they got was an online revolt complete with mocking memes, Twitter insults and a petition to restore the old logo." …</p>

<p>What do YOU think of it?</p>

<p>[New</a> UC logo a no-go with students and alumni - latimes.com](<a href=“http://www.latimes.com/news/local/la-me-uc-logo-20121211,0,7650237.story]New”>http://www.latimes.com/news/local/la-me-uc-logo-20121211,0,7650237.story)</p>

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<p>Completely agree.</p>

<p>I thought it represented “University of [Budget] Cuts” but then realized that if they have enough money to cook up a new logo there must not be in dire financial straits.</p>

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<p>The new logo is certainly a departure! Over time people will get used to it.</p>

4

<p>Looks like a logo for a new mac-and-cheese box.</p>

5

<p>they will wait until the uproar dies down and re-introduce it. The logo had actually been used for some time now. I would see it in internet ads for UC, etc.</p>

6

<p>I laughed when I read the loading symbol for an operating system part. Lol!</p>