<p>If NU sent you material (letters, brochures, pic books) unsolicited - based on your SAT profile etc. then a good move is to mention that you chose them because they were interested in you. It can't hurt and I think it helped me, but I'm not certain.</p>
<p>I don't see how that's a good move^</p>
<p>I'd.... Avoid that, personally. I think it'd be safer to say you applied because NU has a specific _____ that you're interested in or because you want to be ____ and only the programs at NU will get you there.</p>
<p>Show how badly you want to attend, it'll make a difference.</p>
<p>I could be wrong though.</p>