This article really shows how smart UA is with their athletic programs and using them to enhance other areas of the university. Totally impressed with Bill Battle and his marketing intelligence. Running UA like an NFL is absolutely the correct thing to do!
@mom2collegekids The support the athletic department gives to fund academics is what I meant on a previous thread a couple of months ago when I said UA athletics is helping to grow the academic stature of the university. You told me then that UA athletics does not intermingle with academics. Please note the below in the article (by the way, I think this is great - if you have the ability, do it):
" Last year, the athletic department recorded a $33 million profit, according to university documents. It gave $9.1 million to the university, including $4 million for the university’s Presidential Scholarships, which go to top-performing students. Since 2010, athletics have also provided $1 million annually toward faculty salaries."
Also, having a great sports tradition emboldens alumni to help the university succeed in academics as well. Alumni usually want their alma mater to be successful in all areas:
"The College of Engineering, where Bell spent 16 years as a professor and administrator, has four new buildings on a quad named after Senator Richard Shelby, an alumnus, and his wife, Annette, who is a professor emerita here. Six residential communities with 2.1 million square feet and more than 5,000 beds are new as well.
It is who is inside them, however, that impresses Bell the most — young men and women from New York to Washington State, Hawaii to Maine. Some are the product of the hard work put in by members of Alabama’s more than 110 alumni chapters, which have aggressively recruited potential students and have helped endow more than $40 million in scholarships."
I will tell you that UA will be recognized as an elite university within the next five years and I believe I am being conservative. The resources are there and the vision is there. That is like having fire and gasoline!!