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when i said undergrad doesn't matter if you go to grad school, i was referring to job prospects. I'm not talking about what cbs news says when you decide to blow up a building or commit a triple murder.</p>
<p>If you walk up to morgan melhuish or sullivan & cromwell with a law degree from virginia/nyu/harvard they're not going to care if you went to harvard undergrad or caldwell college.
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<p>Yeah, but what if you're a lawyer trying to start your own law firm and trying to get clients? Especially if those clients are not familiar with law? I.e. you want to get into criminal defense or personal injury or wills/probate, etc., and so your clientele is going to consist of regular people? Then ,the fact that you went to a major-league undergrad program will conceal the fact that you may have gone to a less prominent law school.</p>
<p>For example, I know a guy who went to Harvard undergrad and then UCLA for law school and now has his own law firm doing personal injury (basically, suing companies on behalf of regular people for having physically hurt them). He advertises himself as being "Harvard-educated", which is a statement of fact, because he does have a degree from Harvard. Not a law degree from Harvard, but he does have a degree, so he was 'educated' there. I have to believe that simply saying that he is Harvard-educated has helped him to land clients who might have otherwise chosen some other lawyer. He's doing very well for himself. </p>
<p>In fact, this whole topic breaks down into a generalized theme of the importance of branding in the wake of imperfect information. The fact is, nobody ever really knows just how competent a person is at his job. That's why people rely on brand names, the prestige of the school being one form of branding. Other forms of branding can be the good reputation you get from doing good work for many years. But it's all the same idea. You have to rely on information signals of some kind to help you decide who to hire.</p>
<p>After all, think of it this way. You say that big law firms are only going to care about the brand name of the law school you graduated from. Yeah, but why is that? Ultimately, the law firm wants to hire a good lawyer, just like a regular person who wants to sue somebody wants to hire a good lawyer. The problem is that neither that law firm nor the regular person is really going to know who is going to be a good lawyer. That's why they have to rely on brand names of schools as information signals. It's just that a law firm has better knowledge than the regular person because the law firm has been around lawyers more. But even so, the information the law firm has is highly incomplete. </p>
<p>The point is that brand names serve as substitutes for information. When I see 2 coffee shops next to each other, one being Starbucks, another being one I have never heard of, I might choose Starbucks, if, for no other reason, I know what I am going to get there. That other coffee shop might be even better than Starbucks, but how would I know that? I would have to risk going in there and spending money only to find out it is bad coffee. By choosing the familiar brand name, I am reducing my risk.</p>