<p>I am glad this is my last year of admissions agony. </p>
<p>I know I can't be alone in feeling very cynical about the efforts of schools to market themselves in order to increase their selectivity and yield ratings for US NEWS and other publications. "Image is Everything" in college choice these days and that makes me feel pretty sad. </p>
<p>There is nothing to do, I think, except talk to your senior kid and explain the facts but ultimately advertising, rankings and reputation are so compelling that it's hard to logic a kid out of wanting the "best" even if sometimes it's smoke and mirrors.</p>
<p>My sister, a professor at a highly ranked university, has seen the $$ signs in administrations eyes and the deleterious effect on the liberal arts. I am always sorry to hear about it and sorry my child will suffer a bit for it. </p>
<p>April can't come soon enough.</p>