<p>Forbes article on the invisible force behind college admissions. It all really seems to be a money driven statistical game.</p>
<p>That is more about pricing (cost, scholarships, and financial aid). It is not exactly news to anyone who has had an economics course that covered the concept of price discrimination, using college scholarships and financial aid as an example of offering different prices to different potential buyers.</p>
<p>Of course, colleges may have gotten more sophisticated about how they implement price discrimination. The motivations can also vary to some extent.</p>