<p>I just got the new prospectus in the mail and what can I say! Chicago has outdone itself! Its 138 pages of glorious Chicago wit, all presented as get this... stories of students lifes! It has a chapter about film students, a chapter on a seminar, a chapter on night life in chicago, and more! Truely amazing! Did any one else get the new prospectus and what did you guys think of it?</p>
<p>I got one last fall that sounds like what you got. Brown cover with "Life of the Mind" written on it? I enjoyed reading the parts that related to me. Kinda got bogged down in the section on the women's soccer team, but other than that I really enjoyed it.</p>
<p>Do you mean a new one? Which year(s) is it for?</p>
<p>a new one? can anyone describe it a bit more/confirm it's a newer version?</p>
<p>It's only new for this year (2006/2007). I think I read that thing cover-to-cover, and then rented the weird Czech "Alice in Wonderland" film that students in there were talking about. Amazing!</p>
<p>The one my son got in the mail last week is the one with the brown cover and it does have stuff in it about the women's soccer team, so maybe this is not a new version. It is really interesting though and a nice change of pace from the other college mail he gets.</p>
<p>Kind of an aside here, but I remember when the marketing phrase "Life of the Mind" was first adopted by the admissions office, the reaction of students and many others at the University was about as negative as the response to adopting the common ap. People thought it was slick and very "un- U of C".
Times change!
People thought the Eifel Tower was ugly at first.</p>
<p>hey i got one of those too...i <3 uchicago =)</p>
<p>yeah sry it wasnt new... my mistake but yeah its prettty sweeet</p>
<p>"I remember when the marketing phrase "Life of the Mind" was first adopted by the admissions office, the reaction of students and many others at the University was about as negative"</p>
<p>Really? My dad, class of 1961, has used that phrase to talk about U of C for as long as I can remember. He also relies on the phrase "community of scholars."</p>
<p>Of course, Hannah.
I'm talking about the reaction to the marketing campaign, not the conception itself. Making a it into what some people felt was an advertising slogan was what some had a hard time swallowing.</p>