You and I have always disagreed about that, which is fine of course. OK, I guess I wasn’t the one that used the word meaningless, but as people tend to use the rankings that description isn’t far off to me. I find it very irritating at best that USNWR has gone to a lot of trouble the last few years to say all the right things after the sensational headline of “THE BEST COLLEGE IS…” such as “just use this as a tool”, “nothing can really measure atmosphere”, etc. Sure, if the USNWR formula just happens to measure the exact parameters you would use on your own, or even comes close, then it is useful. I just find that unlikely. It creates a completely false sense of “prestige whoring” that has infected people worldwide, has led to institutions making policy decisions that are based on what is best for the ranking game and not the school itself (unless you believe that being higher in the rankings is a worthy goal in and of itself, which rather proves my point), and of course the various instances of actual cheating and lying, including Tulane but only for the MBA rankings by one rogue employee. There are various instances of cases for the undergrad rankings, and confessions of others that they purposely game their peer reviews to benefit themselves within their competitive group.
Data is data, so why not place the data they do gather and put it in tables for people to make use of, rather than creating an artificial formula with artificial weighting factors and trumpeting the false notion of a “best school” or even a general ranking of these schools. I do agree that the list is roughly correlated to selectivity, maybe even more than roughly with the exception of schools like UC Davis and a few others. For years Davis had a 25/75 SAT of around 520-620, well below Tulane’s but they still outranked them. Same for some other UC schools. It is because of the way the UC’s choose to report their data, which is not the same as most other schools do it yet USNWR refuses to do anything about it. I believe their reported scores have improved lately, but I have extreme skepticism regarding what they report. In any case, one can easily look at a list of selectivity by academic scores, percent admitted, or some combination of those two without throwing in everything else USNWR does. If that is all that is important to someone, or it is their primary place to start narrowing down the list, that’s fine.
BTW, the reference above to a “marketing push” is nonsense. Two reasons. Tulane started marketing very heavily years ago and it obviously did them no good in the rankings. Second, and more to the point, this increase is virtually all due to the retention and graduations rates going up. A lot. Especially compared to how USNWR was calculating them using Katrina data when the rates were low to not even reported. Marketing to potential freshmen has nothing to do with that. It is an absurd statement.
So not trying to rain on this parade, but bottom line: is Tulane substantively different today than it was last year when it was 54, or the year before that at 52, etc. etc.? Of course not. Granted it is a particularly singular case because of Katrina and the data issue that USNWR refused to recognize or adjust for. But the things that have truly gotten better about Tulane IMO (which is the whole point, it might not be someone else’s opinion yet it has a ton to do with the school and whether you want to go there) have to do far more with service, with new majors, with changes in the dorms, and hundreds of other things since Katrina and these things are not measured. Sure some of these might get reflected in better retention and graduation rates, and move them in the USNWR rankings some, in theory. Or not. That is hard to predict. The time it takes for these things to get reflected in outside assessment surveys is notoriously long, assuming those people even recognize them as improvements. Said in a simpler way, reputations die hard.
I would still fail to see how a “one size fits all” formula, translated into convenient list form obviously designed to serve some superficial psychological need and to sell magazines, is truly useful to most. The psych need I refer to is that well known marketing concept of making the consumer feel better about their choices, both pre and post sale. But to be PERFECTLY CLEAR, I am not oblivious to the PR reality. If this helps Tulane in some sort of positive vicious cycle (better ranking gets even better students which leads to better rankings, etc.) then great. Not because it keeps moving them up in the ranking per se but because they get academically more talented students which, if coupled with their focus on getting a critical mass of students that are also dedicated to service, is IMO a good thing. Not the first time the right thing happens for the wrong reasons. But if I were given the choice between that result or doing away with the rankings, I would choose the latter. Publish the data, by all means. But stop with this ridiculous GIGO that they do with the data.