<p>I’ve said it once and I’ll say it again: I think we owe an enormous thanks to President Zimmer. Of course, it was Zimmer who brought in Nondorf as the head of admissions, but I think Zimmer’s primary accomplishment lies in his shifting of the University’s priorities. He’s someone who understands that reputation and popularity are just as important to an institution’s health (financial and otherwise) as is pure research.</p>
<p>Zimmer joined the University in 2006. At the time, the University was ranked 15th. Yes, this was just 5 years ago. We have jumped 10 spots in 5 years if you can believe it, and our acceptance rate has plummeted from 40% to 15% in that timespan.</p>
<p>Enough about past accomplishments, though. We still have a far way to go if we’re going to actually be a university that can be considered to be of the HYPSM class. Getting into the top 5 is certainly good news, but remember that Duke used to be ranked in the top 5 as well, and was never really perceived as a top 5 (and maybe not even as a top 10) institution. </p>
<p>We still have quite a bit to work toward. First and foremost, I think, is prestige. Chicago needs to keep up its marketing, and maybe even expand it a little bit. College marketing is good, but we should have better marketing for our Business and Law schools as well, to reach a higher variety of people. I mean, the Gleacher Center is in a prime position for marketing to anyone who visits the city of Chicago, right on Michigan Avenue and Wacker (easily seen as you walk across the Chicago River), yet the building is completely bland and inconspicuous. This little change could impact quite a lot of people’s views toward the institution, esp. since relatively few people in Chicago even know of the institution.</p>
<p>A very important point to consider is acceptance rate. From a business standpoint, it is still too high. We need to lower it below 10% over the next 3 years, which I think is completely feasible. We also need to raise our yield. I don’t know what our yield was this year (yet to be announced, I believe), but it was 39% the year before. This is simply too low if we want to maintain any credibility as an elite institution. Pulling only 5% of cross-admits with Harvard is not going to cut it. The new rankings will help, of course.</p>
<p>Lastly, I think it’s important to maintain the #5 ranking and look at moving up to #4, ahead of Columbia. We still have quite a ways to move up, actually. We have all the things that are very difficult to attain in place (professor salaries, SATs, etc.), yet lack things that will move the rankings that are easily attained (% in top 10% of high school class, 6-year graduation rates, counselor rankings, etc.). If we get just 95% of kids at Chicago to graduate from the top 10% of their class (still below MIT, Caltech, etc.) in place of our current 89%, we’ll statistically move into a tie with Columbia. These things are easily manipulable, so why not?</p>
<p>Anyway, these are my recommendations for the university moving forward. They’re all ambitious of course, taking 5 or so years to accomplish, but it’s a good blueprint for success, I think. As long as Zimmer maintains his level of enthusiasm and intellect, I think we’re on the right path.</p>
<p>Also, I look forward to this being a (symbolic and actual) end to the inferiority complex of Chicago students. There was a sense of inferiority and denial at Chicago when I entered the university in 2007, due to the 35% acceptance rate and low ranking. By the time I graduated, most of that was gone but some still remained. Hopefully, this will mark the end of that. Confidence is often congruent to success.</p>