I love both schools but it comes down to the major. UCB has media studies and UCSB has communications which I like a tiny bit more. However, I want to make sure I get good job offers and have good opportunities in the communications field. Would I have better job offers out of college just for going to UCB? Would I likely get similar jobs with similar pay regardless of the school? UCB is “better”, but does it matter for this specific major? Sos, thank you.
Go where you think you will excel and ignore all the doubters. UCB is full of pretty up tight students while UCSB is a much more relaxed environment. Spend some time on both campuses and see where you fit. One will certainly feel more like home than the other.