<p>Unalove - You raise some fair points, and I realize the position I’m about to take will not at all be popular on a board that espouses education and development, and after having attended a school which places an absolute premium on scholarship. Nevertheless, when deciding between schools, I absolutely think that strength of brand of a school should be taken into account and become a factor in the decision making process. </p>
<p>You may have encountered a few situations where a school’s strong brand can be a “setback.” Despite this fact, I strongly doubt that many Harvard or Yale grads often feel as if they could attain a certain job or internship, except their Yale or Harvard degree is “holding them back.” </p>
<p>At the same time, I don’t think Chicago grads feel the same way. Indeed, at times, I’m sure Chicago students felt they were just as qualified as their compatriots at Harvard or Princeton, but employers/professional schools clearly had a preference for taking graduates from more prestigious schools. </p>
<p>For long stretches of its history, Chicago snubbed its nose at the idea of brand strength and awareness. Now, however, I think the school is taking a more vested interest on this front. For most students, I don’t think there are many advantages to going to a “sleeper” school as opposed to a school with a clearly stronger brand. It’s why - again perhaps to the consternation of some - I defer a bit to HYP’s brand strength, and more often group Chicago with schools such as Duke, Cornell, etc. in terms of its strengths in aspects OUTSIDE the realm of education offered. </p>
<p>(Again, for strength of academics, Chicago is much more on par with HYP and stronger than schools such as Duke or Brown. As I’ve said before, however, in reading more of the relevant scholarship on universities and the roles they play, a leading univ. is about much, much more than the academics it offers.)</p>