USC (Marshall) vs Emory

My top 2 university choices have come down to Emory and USC (Marshall School of Business) for Business Admin. Although I have got in for the Business Admin major, I will most likely switch to Finance or Economics as a concentration. Overall, Emory has a better college ranking and in the past few years it had a better business school ranking as well. However, now Marshall is a few places above Emory as far as Business is concerned. I am well aware that I will only get into the business school of Emory only after sophomore year. College and department prestige, and rigor of the course is important for me.

Here are my pros and cons for each university.

USC - It’s in LA, so the social life is much better.
The trojan pride is great and so is the alumni (but according to what I’ve heard it doesn’t help in Finance related jobs)
It has a better ranking.
It ranks very well for Accounting, Entrepreneurship and some other business areas.
However, people say that the place is shabby. That is a major drawback. Plus the school is HUGE. I don’t know if I am accustomed to that.

Emory - Even though it’s liberal arts, I can take classes focussing on my concentration and liking, so that is not a problem.
The internship opportunities are much better. As it is near downtown Atlanta.
However, I haven’t been to Atlanta, so I don’t know how the campus and city is like.
And the major drawback, it’s not in LA. So the city and place is not as good.
Another drawback is that it doesn’t rank anywhere in sub-business divisions such as Finance or Accounts etc.

Hope you can help me make a choice.

I’m pretty sure your internship opportunities would be better at LA/SF vs Atlanta, especially if you’re pursuing finance (both Emory/USC don’t place into NYC)

If you eventually want to live and work on the east coast or southeast, go to Emory. If you want to live and work out west, go to USC.

USC’s campus is very nice, if a bit crowded. Not shabby at all. The surrounding neighborhood is mostly lower-middle class homes and light industrial businesses. Not the most elegant area, but its reputation is far worse than the reality.

Any further comments?