UvA or CNU? Help needed!

My son was accepted to UVA class of 2020, as well as to the Honors program and Presidential Leadership program at CNU- we have a difficult decision to make! At CNU he will get a scholarship of $10 000 per year for 4 years, where at UVA, to be admitted there was his “reward” for his hard work! Should one go where the money is? Or go for the prestige at UVA? He is a dedicated scholar, thinking of med school, but not 100% sure yet. Any input would be appreciated.