Virgin Money- a new concept in loans

<p>From the website:
"Loans from People You Know
Asking people you know for loans to fund your education can seem daunting, but it’s really not that bad. Although you’ll probably have to pay them back, with interest, such “peer-to-peer” loans have lots of benefits over private bank loans. They can have below market interest rates, flexible repayment plans, and payments can deferred or forgiven at the lender’s discretion.
We’ve heard about a company that does loans like these. What was its name? I can’t remember. It’s on the tip of my tongue... oh, yeah, VirginMoney!"
Has anyone tried this?
Personal</a> Loan Management from Virgin Money</p>