Weird e-mail about summer program from Brown?

I weirdly got an email from Brown encouraging me to apply for its Pre-College program.
I thought it was more junk mail sent from the College Board Student Search Service. However, the email does not state anywhere about its affiliation with the service. Actually, there appears to be no 3rd party intervention at all.
So what does it mean? I know I’m not Ivy League material whatsoever. I was actually meaning to apply to the UVA Young Writers Program. (can anyone give me info on that too? Like how hard it is to be accepted, level of prestige it may carry, etc?)