<p>Any information on the qualifications and duties of a market reasearch analyst?
I was thinking majoring in Statistics/Mathematics and minor in Marketing?</p>
<p>Also, I heard that just majoring in Marketing will not be beneficial.</p>
<p>Upon reading the title I thought statistics. Obviously you need some math (Intro calc series, linear algebra, probability theory, maybe a couple more classes) to really understand statistics, but you probably don’t need to get a major in it. Though a majoring in math as well might allow you to be more flexible should you decide you want to do something else later. </p>
<p>I don’t know how much marketing you will need, I always thought the primary field was statistics rather than marketing. If minoring in marketing is an option for you it certainly wouldn’t hurt.</p>
<p>Worked in market research for awhile. Stats is definitely your choice, but I would also recommend minoring (or at least taking some classes) in another field - maybe marketing, maybe something else, depending on what kind of market research you find most interesting. </p>
<p>A couple of communication classes - presentation skills, public speaking - might not be a bad idea for client contact, either.</p>
<p>Math or Stats Definitely, minor in something else for skill building</p>
<p>Agree with all of the above. My DW’s first job was as a marketing research asst. She majored in math and finance.</p>