<p>I'm really interested in the market research field, but I know a lot of different aspects come into play (statistics, social sciences, obviously marketing)
So if I were to double major, what would give me the best possible edge when trying to find jobs/internships?
Eg. Psychology/Actuarial Science
Psychology/Marketing
Finance/Marketing
????
Thanks!!!!</p>
<p>I would say a math/statistics with economics would be the best. Are you thinking about firms like Forrester or Gartner?</p>
<p>Lol, do you even know what an Actuarial Science degree entails? But to seriously answer your question, either statistics/marketing or economics/marketing would be great.</p>
<p>I’m a Market Research Analyst. I have a BS in Statistics. I work with 3 other Analyst that have different degrees (all from a top business school) with specializations in Finance, Economics, and Marketing.</p>
<p>I got the job mainly because of my statistics degree. Psychology might be a good minor/second major, one that specializes in human (consumer) behavior. </p>
<p>Market Research is a really broad industry, with room for people with various backgrounds. Our firm handles a wide array of jobs, from focus groups and (phone or Internet) opinion surveys, to economic impact and market share analysis, to strategic planning, among other things. One thing I will recommend, develop strong communication and writing skills. We routinely turn out 30 to 250+ pages reports depending on the project.</p>
<p>I’ve done a lot of work in customer analytics, which focuses on understanding a customer base as a whole, but also on an individual level. I’m personally concentrating in Marketing and Business Analytics (track within O/IM), and also majoring in computer science. Ultimately there are a lot of opportunities in quantitative side of things. If you’re really into advertising side of things, aim for a mix of psychology/cognitive sci with Marketing.</p>