<p>S is an advertising major. Rather than finding a second major, brand yourself through putting creative ideas “out there.” Work on yourself for your second major. If you are good at PR/advertising, you are probably creative and innovative.</p>
<p>Also, join the local chapter of PRSSA (PR Student Association) immediately. Go to the conferences. Network. Volunteer to work on projects/nonprofits etc so you can get a portfolio. And of course, get an internship.</p>
<p>There are lots of ‘creatives’. But not many people who can really write about business for business and the press. I’d say focus on the harder stuff: business, finance, ethics, statistics, etc. Even without majoring/minoring in any of the stuff, if you can speak and write intelligently about these topics you already have a leg up on the ‘creative’ competition. </p>
<p>** Not to denigrate creatives. It’s just that there are SO many graphic artists etc. Most big companies have in-house creative guys who can prettify your work. But there are fewer people to actually do the ‘work.’</p>
<p>Uniman- did you even bother looking through the course catalog before applying? Econ has math- there are some fields within Econ (econometrics for example) that require higher level math. But your own college course descriptions will tell you much more about what’s required than a bunch of random people on the internet.</p>
<p>If you are math phobic your question shouldn’t be “what would be marketable with PR” since lots of folks here (myself included) have suggested things like CS or Econ or Statistics ( a subfield within applied mathematics.) Why not actually read the course descriptions of the actual college you are attending?</p>
<p>I have hired folks in PR, strategic communications, and branding/strategy. Seems to me that the ability to do very simple research and a modicum of curiosity is required in your stated field of interest.</p>
<p>A friend of mine is pretty senior in her PR agency. She is brilliant at new business, sales, creative, strategic thinking. All the fun stuff. She has an allergic reaction to numbers.</p>
<p>Problem is, at some point in your career you are going to have to deal with pipeline management, billing and rates, business planning (revenues/forecasting/cost control), resource allocation across accounts and projects. This is where she is at and she struggles with this stuff and it is causing her problems.</p>
<p>None of this is advanced math - but it requires a confidence and numerical ability that you need to be comfortable with, especially if you are focussing on the ‘business’ side</p>
<p>This advice pretty much goes to anyone wanting to work in any kind of business, be it running their own mechanic shop, to pharma sales, to investment banking. Learn to be comfortable with numbers and learn your financial basics: P+L, revenue projections, cost control etc etc…</p>
<p>This totally depends on your interests. Sure advertising/PR uses design as well as copywriting, but the more you look at specifics, it also depends on the product you’re advertising / promoting. The whole business is sales and knowing your client, but from there, what else you’ll need depends on where you work.</p>
<p>uniman123, I am going to go with your second poster. Combine it with a science, there are so many drug companies who market their products you would be able to find work.</p>
<p>Do not get a graphic design degree. We know 2 who are very talented, one who graduated from Pratt, who are unemployed. </p>
<p>Alternatively, if you could become fluent in a second language that would make you more unique.</p>