<p>Danadmiss@tufts:</p>
<p>Appreciate your question. I have visited too many colleges and universities and seen umteen catalogs.</p>
<p>I do not believe the pictures at all. The lawn class with sun shining and students gazing at the Prof. Really each catalog/brochure has the same setup, also the cheerful smiling faces of a diverse group who in real time would not be anywhere near each other except by accident.</p>
<p>The wordy brochures with testimonials from past and present students. What else is new.</p>
<p>The KISS Principle would do well in your business. Keep it Simple Stupid!</p>
<p>Some schools has letters from alumni sent to the prospective student. Does anyone read them? Why ever would a 17 year old care what a 40 year old has to say about anything!</p>
<p>Perhaps if it was written at the 17 - 19 year old interest level it might have more impact. Most, if not all, of these brochures are written by adults in their 30th/40ths to be read by parents. No 17-19 reads much if any of the brochures. They might be impressed by the first three or four brochures' pictures until they realize the genaric nature and after that - forget it.</p>
<p>Tours should be segregated, students only and parents only. If a parent objects - say too bad and lets them and their child take a hike.</p>
<p>As a parent, I have heard too many idiot questions from parents on information that is available in the materials sent out by the college or available in every guide book published. These questions are often asked on tour , but occur too frequently in general info sessions at the AD office.</p>
<p>If you must give an info session to a group, refuse all questions until after the presentation, then let people leave and let the questions occur after the official meeting is over.</p>
<p>Post a sign in the reception area stating parents not included in initial interview, will be invited in after the interview is over. That way, parents will not be left standing with their face on their shoes when you take their darling back alone and leave them stranded.</p>
<p>Parents are the closest item to useless on a college campus, even during the search process, you know it, most parents realize it sooner or later and a few (maybe more than a few have no clue and think they are important in this process). Your literature should emphasis the student's interests not the parents.</p>
<p>Frankly, I am addressing what you should do for the vast majority of parents entering the process for their first time. Parents who post on CC either know these facts already or are the 'few' who will never learn their real role and cannot be convinced otherwise regardless of your efforts.</p>
<p>Good Luck</p>