<p>So, here we are - College selection season v.2012. Are we parents going to feed the monster that is "the price of perception?" Whether you have to lever everything you got? or you can find all the tuition money your S or D needs between the cushions of your sofa (i.e. super rich), at what point, if there is that point, does the public cry UNCLE!?</p>
<p>Every year we read about skyrocketing tuition; an education bubble. And here I sit, watching the FA offers roll in from well intention-ed, well meaning and regionally recognized Colleges and Universities, legitimately thinking about agreeing to send my D to a $50k a year, OOS "Public Ivy" offering almost no aid, simply because she was accepted... really!?</p>
<p>I have all the ammo I need to make the responsible choice! An Ivy League study of its OWN reinforces this; "Princeton professor and economist Alan Krueger and his fellow researcher Stacy Berg Dale released a study that found that when a student performed high enough to enter an Ivy League school, but instead went to a second-tier school, they earned just as much money as their Ivy League counterparts." A driven, ambitious student remains a driven, ambitious student no matter where they go to school.</p>
<p>Read more: The</a> Value Of An Ivy League Education</p>
<p>and;</p>
<p>"Consider the pricing decision at universities just below the super-elites. To charge well below the acknowledged leaders might signal lower quality, not at all the message they wish to convey. So Duke ($40,575), Emory ($39,158), University of Southern California ($41,022), Notre Dame ($39,919), Cornell ($39,666) and Washington University in St. Louis ($40,374) price themselves right with or even slightly above the leaders.</p>
<p>Tuition and fees at top liberal arts colleges — Pomona ($39,394), Amherst ($40,862) and Swarthmore ($39,600) — are similarly grouped.</p>
<p>“Prestige” and “quality” are in the eyes of the beholder. Wannabes price themselves accordingly. Ursinus College acknowledged, when it sharply raised tuition, that it did so to build the perception of quality. Claremont McKenna, neighbor to Harvey Mudd College, raised its tuition when it realized it was gaining nothing by being priced below its competition.</p>
<p>The fact that tuitions are set to five significant figures implies precise calculation. But pricing is a marketing, not a cost accounting, decision." Thus: Who is to blame for escalating tuitions, the “suppliers” of higher education or the “demanders”?</p>
<p>I have all the information I need. And here I sit.</p>