Agree with @Emmycat that the University of Georgia (UGA) in Athens is on the rise. First, she is right that UGA has become more selective, with GPA and standardized test requirements for early admission regular students and Honor students. We know very bright students who either did not get into UGA this year or who did not get into the Honors program. Heard the provost talk a few months ago about how this trend of increasing selectiveness is going to continue, with higher GPA and higher stat students choosing UGA. UGA has also been hiring new professors to get the student to faculty ratio down.
In addition, with schools like the University of Texas getting more and more overcrowded, along with only about 7% of the top students in Texas gaining admission, UGA looks more and more attractive for OOS students who want an affordable education in a great college town with school spirit. Athens checks off many boxes. UGA surpassed UT in the USNWR rankings for national colleges, this past year and I believe will be making its way into the forties in the next few years. UGA already is ranked #16 for top public universities and I think it will be moving up to the top 12 in the coming years as well. Ohio State is another one that, like UT, has over 40,000 undergrad students, which makes it hard to provide quality education for that many students.
Also, although perhaps it should not be the case, a successful football program tends to make more bright students want to matriculate from OOS, and clearly UGA is on the rise since last season’s national championship run. The University of Southern California was once a small fairly unknown university but gained national awareness through their sports programs. Although not a good reason to choose a college, school spirit does put schools on the map.
UGA has a very strong Honors Program and like U Alabama is getting noticed. They have a very proactive and organized department that recruits well and is very well organized.
Atlanta’s economy is booming and is still an affordable city to live in, rent, and for young professionals to be able to buy a house. The UGA Alumni Network is very strong in Georgia in particular, and in the South, in a city where there are many job opportunities.
UGA just completed a state of the art Business school complex with three new buildings which are across the street from one of the best dining hall facilities in the country. Terry Business School is making a name for itself and this new complex will attract many students interested in business. It doesn’t hurt that UGA consistently gets rated in the top ten for best food for college students. Also, there is a lot of top research in STEM being done at UGA. Although instate rival GA Tech usually gets the nod for STEM, Tech is known for grade deflation and many students are reportedly unhappy there in terms of overall quality of life.
As COA for “elite schools” continues to rise to obscene levels ($70,000, 75,000, and soon $80,000) families are getting smarter about where to put those college savings to work, such as grad school or other endeavors. As Emmycat suggests, many families are choosing to go instate or choose a more affordable OOS option, and put those dollars to work elsewhere.
Finally, innovative programs like “Doubledawgs” which allows students to pursue a Master’s degree in five years is also attractive. UGA also tends to accept AP credits where some other schools are more picky. This also makes it much easier to double major and/or study abroad without fear of not graduating in four years, unlike most UC schools in California where it is common to take more than four years, or for students who are paying $70,000 a year who worry that they may go more than eight semesters to graduate.