"Why _(college's name)_?" essays and what to focus on

<p>Does anyone have any tips on how to go about writing the bland question that is "Why (college's name)?". I'm having trouble finding the right words to express my inconsiderable zeal for wanting to attend non-first choice schools.</p>

<p>Thank you!</p>

<p>Then the colleges have won, thwarting non-interested students from not applying!</p>

<p>I don’t think you need to express “zeal”. However, I trust that there are things about those schools that you like–there certainly should be, according to the first rule of the college search: Love Thy Safety. So speak about what you like about those schools. </p>

<p>Yes, you are applying to XYZ University in case you don’t get into your first choice(s). But how did you choose XYZ as a backup rather than ABC?</p>

<p>Maybe you only like a few things about XYZ. Speak about those few.</p>