College rankings only reflects the results of their Methodologies.
Here are the Methodologies for some of the popular rankings …
U.S. News & World Report (notice that this magazine “Prior to going defunct, U.S. News was the lowest-ranking news magazine in the U.S., after Time and Newsweek.” according to https://en.wikipedia.org/wiki/U.S.News%26_World_Report – https://www.usnews.com/education/best-colleges/articles/how-us-news-calculated-the-rankings
You should evaluate what is important to you.
For example, for WSJ/THE :
For Forbes:
U.S. News:
It is well known some schools are doing whatever it takes to manipulate their data they report directly to U.S. News. Notice that this is the only ranking which does not care about student experience and instead, it focuses on reputation/money and student selectivity.