<p>Hey,
I have heard that a major in Marketing is a bad choice for job prospects. However, I am interested in a career in the field of marketing. What is the best choice of major?</p>
<p>This might work (I have not researched a lot about Marketing, so don’t take this as solid advice):</p>
<p>Major in Economics and take (in this order of importance) Statistics, Marketing, and/or Psychology electives. Also consider minoring (in the same order of importance) in all of those. When it comes to the psychology courses, if possible, try to pick not only ones that will focus on human behaviour relevant to marketing, but also ones that will demonstrate research proficiency to potential employers. Also focus on applied statistics (not theoretical) courses.</p>
<p>Employers want marketing candidates to be creative and able to think outside of the box, but that is something they want to see on-the-job. They want to see your proficiency in thinking “inside the box,” so to speak, from your college record. So that means they want you to be reasonably familiar with Marketing (marketing courses), want you to be able to see the big picture (economics and psychology), have good written communication (economics/psychology), be good at researching (psychology), and most of all, be able to develop and analyze numbers (statistics).</p>
<p>P.S.
Being proficient with computers is another big plus. But you do not have to take courses for that. If you have difficulty becoming proficient in applications like Microsoft Office, maybe take the relevant basic Computer Science or MIS course(s). Obviously, I have mentioned several different subjects. So if you were to pursue this route, you would have to try to plan ahead, do more research to find out what interests the type of employers you are interested in, and focus your coursework in that direction.</p>