<p>Yes, ultimately Notre Dame could make more money by being in the Big 10 (and the Big 10 will make more money by having Notre Dame obviously). But the decision on whether ND goes to the Big 10 is really not about money, its about tradition, academics, fit, opportunity and the basketball and secondary sports situation.</p>
<p>The tradition of independence for the football program is huge and can’t be lightly regarded. Many many alums will be very disappointed if ND is forced to capitulate to a conference.</p>
<p>Academics is also a very big part of this. The last time the Big Ten issue came up a vote was taken and the faculty and admin was very much against the move to the Big Ten. The reason is Notre Dame’s teaching emphasis on undergrad education, more like a smaller liberal arts college, and of course Notre Dame’s Catholicism, which is obviously a huge difference in character from all the huge Big Ten land grant public research universities, and even Northwestern (with no religion factor). Notre Dame’s essential character is much closer to that of the Ivies than the huge universities like Michigan St, Ohio St, Minnesota and Wisconsin.</p>
<p>The problem here athletically is if what the Big Ten does implodes the Big East, ND would have to find a home for basketball again and its secondary non revenue producing sports. Unfortunately its no longer possible to be an independent in basketball, so a decimation of the Big East would force ND’s hand. Plus, a further tying up of all the available major bowl slots with even more stupid conference tie-ins (Big Ten #2 vs SEC #3 etc) would dry up to nothing opportunities for Bowl games, thus forcing ND to join a conference so they have some bowl opportunities. The bowl system was better when there were much more at large slots open in the big bowls.</p>
<p>While most of what happens will be dictated by what Notre Dame does, the Big Ten may leave ND with little choice if the fragile Big East falls apart, I am afraid to say. So in the end its not just about money, but a complex interweaving of a lot of factors which include academics and history.</p>