Imagine you wake up one day and there’s no newspaper, TV or internet - to bring the world to you… Don’t you think you will feel lost? Today, we are so much dependent on media, that we cannot think of a life without media!
Media industry has been growing rapidly today, and the role of media is not only to inform but also to entertain and educate the people. The word ‘media’ includes - print, television, internet, radio, magazines and so on.
The media industry offers good career opportunities, but to make a career in media industry is not an easy task as it demands creativity, commitment, hardwork, dedication and the in-depth knowledge of socio, economic, political issues.
The strong influence that media holds over people’s lives attracts many to careers in media.
Media and Communication is one such field where the world has witnessed a phenomenal and unprecedented explosion. The Media & Entertainment Industry in India is expected to grow steadily over the next five years at a CAGR of 18% from 2012 to 2017 as per PwC India’s annual report 2017 on the entertainment and media sector. India’s E&M sector showed revenues rising from 805 billion INR to 965 billion INR, a year-on-year increase of 20%. This growth was achieved in spite of a relative slowdown in the economy, highlighting the resilience of the sector.
Media and Communication careers are not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Careers in Media and Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity. The students desirable of a career in this field have many options available to them, which are:
Public Relations is very much in demand as a career these days. As a profession it has grown and the PR arm is now more accountable in terms of the overall integrated marketing communication budget. A recent Associated Chambers of Commerce and Industry of India (Assocham) study pegged the size of the industry at $6 billion (Rs 27,000 crore) and predicted that it would grow to $10.56 billion (Rs 47,520 crore) in 2012. The Assocham study stated that the corporates are relying more on PR professionals for building their brand image.
Advertising can be the career for you if you have a creative bent of mind and good communication skills then you can weave magic with words and make ordinary brands sell like hot cakes! The advertising market in India is expected to grow by 7.8 per cent in 2013, with television and print contributing over two-thirds of all revenue, as per Magna Global’s advertising forecast.
Journalism involves investigation and reporting of events, issues and trends to a broad audience. There are many beats in journalism like - crime, politics, civic, education, entertainment and so on. The Magna Global report 2017 reveals that television will grow by 6.6 per cent. While print’s story is still relevant in India and will continue, the newspapers category expanding in language and regional pockets is estimated to grow 6 per cent.
Media Planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client’s brand or product. Here the job involves areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.
Event Management is about integrating the brand to promotions and events. Estimated at around INR 2,800 crore in 2011-12, the industry has grown at over 20 percent during the last two years and is expected to grow to INR4,375 crore by 2016-17, according to the report by Event and Entertainment Management Association (EEMA) and Ernst & Young 2012.
Digital Communication has also spurned off careers. According to the Magna Global report 2017, digital media will grow by 31 per cent, faster than any other category, with mobile and video outgrowing traditional display.
A career in mass communication requires commitment, dedication and sacrifice of personal time. A journalist may have to work day in and day out to get breaking news, and similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal time.
In a nutshell, a career in media provides job satisfaction and is also highly demanding and challenging.
Taken from:https://domywriting.com/