<p>Keeping in contact with admissions people is supposedly a great way to show interest...</p>
<p>But what are you supposed to say? Would a "Hi, I just wanted to let you know that your school is great, and I'd really love to go there!" suffice?</p>
<p>Or does there need to be some sort of strategic conversation planned?</p>
<p>Asking an intelligent question, one that could not be answered by the website or catalog is good. After your paperwork is in, updating them on your accomplishments in ECs and courses is good- in the context of an "I am still very interested in attending X College and would like to let you know that..."</p>
<p>There's a lot of bogus advice out there about college admissions. One example is the advice to contact admissions people just to keep in touch.</p>
<p>Only contact admissions people if you have something important such as an update on your application (For instance, if you get a major award after submitting your application, e-mail the admissions office to inform them) or if you have a question that's not answered by the college's web site.</p>
<p>Don't call them up just to chat them up. They are busy people, and such actions waste their time. They aren't likely to warm to you for wasting their time.</p>
<p>To repeat: "Only contact admissions people if you have something important such as an update on your application (For instance, if you get a major award after submitting your application, e-mail the admissions office to inform them) or if you have a question that's not answered by the college's web site."</p>
<p>Do not e-mail to chit chat or to show vagely interest. Admissions officers are busy. Reading e-mail takes a lot of time. They aren't going to look favorably upon them if you send an email for no reason except to try to show interest.</p>
<p>Show interest by visiting, participating in the on-line web chats that some colleges now offer, reading their websites and reflecting that knowledge in your interview and in your application. Don't try to show interest by e-mailing admissions officers just to say something like, "I want to attend your school," or "I hope you're having a great day."</p>