Content vs Personality: Who wins?

<p>so experienced essay writers, and those who have battled these wars we know as writing and submitting essays to college, who do you think is more important: content or personality?</p>

<p>My common app essay(not done yet) seems to have a theme, no real content. But it has a lot of personality. Is it a problem? I find it so awkward trying to bring more content to it.</p>