My S18 has gotten brochures from many colleges. However, Saturday he received a brochure in the shape of a door-sized poster. It was bound like a scroll (Bennington College). Today he received a scientific foldable of a yellow jacket (GA Tech) and a medieval map-like poster (Bennington again).
Anybody else’s child received unique mailings?
http://news.colgate.edu/scene/2017/05/cuddle-up-miniature-donkeys-on-campus-during-finals-week-provided-some-adorable-stress-relief.html
Postcard from Colgate with this picture of a study break with a miniature donkey. Got my attention but not my kids.
Years ago DS got a mailing from a pharmacy school which was a brochure packaged in a large pill bottle. I don’t know if he actually read it, but it was one of the few that didn’t go immediately into the recycling bin.
Miami at Ohio sent my DS a packet of business cards with his name and future potential business titles. Very creative and felt very personalized even though that type of printing is easy to mass produce these days.
Connecticut College sent a stack of two-sided cards in a box. Seemed kind of bulky and unnecessary.
The Notre Dame puzzle mailing was pretty legendary a few years ago. http://160over90.com/latest/notre-dame-puzzle-build-will-come/
After my son was accepted to Stockton in NJ, they sent what they called his first care package - a little box with a stress ball, ramen noodles, a magnet and a couple other things. I thought it was great. He’s still going to Rowan! LOL
The other day my son got a postcard from NC State with a little wolf mascot embroidered stick on to add to your own gear. It is cute. We visited the school last summer.
U Chicago usually sends out cool brochures. My favorite swag from a college (unsolicited) was a frisbee from Carlton. My now college sophomore received it, and we still use it. It’s a damned good frisbee too.
“Miami at Ohio sent my DS a packet of business cards with his name and future potential business titles. Very creative and felt very personalized even though that type of printing is easy to mass produce these days.”
My recent HS graduate told me that the best mailing by far was the stack of personalized business cards showing where the kid might be in the future if you attended that college – banker in NYC, working at a tech company in SF, doing research at a university, etc.
But then also said that she couldn’t remember what school the cool business cards came from…
Pepperdine in Malibu gave my student a beach towel when we visited in person. Makes you think twice. I could stand studying on the beach in the middle of February.
After acceptance, Seton Hall sent out a personalized video which was really, really cool. Another school sent a puzzle -with a piece missing. We kept expecting to get a “you’re the missing piece” follow up, but nothing. D asked around at school and others got the same puzzle, but without the piece missing. Major fail on that one!
Agnes Scott sent key chains, the school’s perfume, and things like that. Also, the acceptance came in a packaged gift box with tissue paper and a scottie jewelry charm. It was really nicely done.
Mount Allison mailed a virtual reality headset so you could “walk” around campus. We all loved that one.
Ohio Wesleyan had a food-themed brochure that actually prompted my D to look at the website and realize she qualified for lots of automatic $$, so she applied & was accepted there. That marketing worked, although she didn’t attend.
It may be worth noting that neither of the schools my kids ended up at had particularly distinctive marketing.