I think there is some confusion on this thread because different people are using “prestige” to mean two different things: some mean name recognition and some mean the selectivity/resources/etc. of a college.
My family does not care much about name recognition. If we wanted the local dry cleaner or barber to exclaim, “Wow!” when my son says where he is going to college, Williams would be a terrible choice because that sure won’t happen!
But, as @blossom noted above, the word “prestige”
I would argue that one’s fellow students are the most important aspect of the college experience. @ucbalumnus said,
I think that almost any college will have some very bright, motivated, intellectually oriented students. But at some schools, almost every student fits that description! Above all, that is what my son wanted.
Quality indicators also include small classes, friendly dorms, great professors, extensive opportunities… and, at each of the 20 colleges my son would have applied to had he not been accepted ED, most or all these factors would have been present. Maybe not everyone would consider the (slightly) less competitive colleges on that list to be prestigious, but by our definition, they are. At all but his safeties, we also were amazed at the opportunities and resources available to the students. And, although in CC debates, I always favor love of learning and stimulating conversations for four years above pre-professionalism, it also is reassuring to know that a college has a great success rate in graduate school placement and job placement at the places that afford students the very best opportunities.
So, by that definition of prestige, “prestige” and “fit” corresponded for my son. We were going for “fit,” but the two went together.