I agree @Center - the kids that need help are those who are not necessarily at the top of their class, however - I did have a niece who was at the top 3% of her high school class (graduated summa cum laude) who needed help, to my surprise.She also comes from a middle class family that’s not too rich to pay full tuition nor too poor to obtain significant financial aid. She solely relied on merit awards and luckily we were able to pull it off. My second niece is in the top 10% of her class, does varsity sport, very high GPA but so-so test score. I spent more time assisting the latter. We’re good now - and it helped that we started early. Spending time to research and talking to her a few times this summer before her Senior year helped a lot. She will only do tours after she receives the acceptance letters (in the meantime she’s going to YouTube to view virtual tours of the colleges on her list and to get an initial feel of the campuses).