Just talked to a parent yesterday - high income family making six figures a year. Found out they need help for their college-bound kid. Goes to show that also high income families need some help for one or a combination of these reasons: high income but still need merit aid, and parents who are too busy that they barely have time to do the research, visit campuses and have thorough discussions with their college-bound kid. Their kid is a high-performing studient, very good (but not excellent) test scores, but with not enough EC’s to set him apart from other applicants. I have my work cut out for me and my challenge is to help their kid get to a selective school that’s a perfect fit for an above-average applicant!