Do colleges search for students?

<p>I have read many messages here on CC that colleges send mails to their kids offering scholarships. How do colleges know kid's score and address? I also remember somebody said kid has to set an option in his CB account to allow for search. Where can I find how to set it? Thanks.</p>

<p>When students take the PLAN and the PSAT they enter their addresses. The scores generate the avalanche of mail that ensues. I don’t know the answer to your second question. The search function is on the home page of College Board. You have to be signed in to save schools to your list. That’s about it in my experience.</p>

<p>dragonboy, my daughters didn’t check the PSAT box but they received priority apps to schools in which they had already shown interest Junior year. Those schools had verbal confirmation of GPA and scores but not official t-scripts or reports. Not all schools do it but if you want to increase the odds of receiving one of those apps then demonstrate interest by attending informations sessions, setting up official visits, and scheduling interviews.</p>

<p>DS made a typo and misspelled his name when he took the PSAT, so it’s VERY obvious when he’s getting mass mail generated from those results. He takes more seriously the individually-addressed letters that spell his name correctly. I may suggest that DS2 and DD do the same thing!</p>

<p>dragonboy,
There’s a box to check off when you register for college board’s tests. I have twins. One checked the box and one didn’t. Guess who’s gotten a ton of mail (mostly useless) and guess who’s gotten none, except from schools where he’s shown interest?</p>

<p>I understand how they get your mailing address from the PSAT/ACT/SAT, but where are they getting our email address from? We are being bombarded with college emails for S2 (junior). The only thing I can think of is from the ACT online registration.</p>

<p>It’s called the [Student</a> Search Service](<a href=“College Board - SAT, AP, College Search and Admission Tools”>College Board - SAT, AP, College Search and Admission Tools) and it is part of ETS. There are a few smaller groups that have tried to rival them, but they are the main game.</p>

<p>Schools can put in parameters and they pay per name returned. Some schools buy massive lists, others are more targeted. I could buy a list of students interested in engineering with an XXX SAT math score from California.</p>