@velmah : This stuff is super compIex especially for Emory. Oxford:think I am taking into account the fact that Oxford is not necessarily competing for the same students as Emory or that it cannot as easily without offering more merit aid. I believe main campus may offer more full scholarships. Main campus’s “weakness” is the need based aid, however even that is debatable.
Emory for example, uses Emory Advantage and Questbridge recruitment to actually bring in talented students from a lower socioeconomic status. However, what this also means is that many may have lower stats (mainly SAT/ACT scores) than those who are middle and upper income (in terms of American income brackets). Given that, it makes it appear as if Emory has lost selectivity in comparison to peer institutions (but in reality it just selects differently now. The students are very comparable to near peers even those with substantially higher scores…basically all of them except UCLA, USC, and Berkeley if you include public undergraduate programs. This shows in post-grad awards and achievement). Also, catering to so many lower income students (I was one), means that resources are stretched for those folks in the middle areas (again, an area that Emory is aware that it struggles with and is trying to ) of income (this time in comparison to Emory affordability and not America so much higher income brackets) and Emory simply is unable to yield much higher scoring students in those higher income brackets.
I personally think that Emory is making the right decision for its current situation (it has been successful in enrolling more low income students especially in comparison to most peer institutions), but unfortunately perhaps too many alumni at elite privates are very sensitive to selectivity indexes, app. numbers, etc and interpret it as the “health of the institution” (to some degree it is, but beyond a certain level of selectivity, including the levels of like all top 25 schools, it gets petty IMHO, and some schools should be working more to improve and innovate within their undergraduate programmatic offerings and focusing less on adding another 1k to the app. number or 20 points to the SAT range). The harder it appears to get in than previous years, the more proud the alumni base is (especially if it subtly affects the rank). The mentality of “I wouldn’t want to be part of any club that would accept me” truly applies at these places (which is why many schools have huge overhauls of admissions to mainly focus on quickly raising application numbers and stats to insane levels that are even beyond the caliber of the academics at the place. Like there are schools that post HYPSM admissions stats but the academic infrastructure is not even close yet and nor are the funds to push them there. It is all pandering).
A happy and proud alumni base (Emory’s is certainly powerful) does have a direct impact on the health of the institution (because they ultimately can end up donating a lot of money if they find it meeting their expectations of “improvement”). So I am stumped at what either campus should do and I believe they should get very serious about offering much more merit aid for the higher income students who have often the high scores (many other schools have enough need based aid allocated toward this buying scheme and also do not admit nearly as many low income students) and excellent promise. This way they can be ethical and give more access while also playing the rankings game and ultimately pandering to portions of the alumni base and current students that are more impressed by superficial forms of progress.
I wish current students and alumni were less sensitive to the selectivity issue but much anecdotal evidence and other evidence suggests otherwise. Anecdotal, go to any other elite university newspaper article on admissions selectivity for a current cycle and look at a) how many comments there are and b) the nature of the comments either praising the school becoming even harder to get into or the scores being even slightly higher or the intensely comparing stats to peer institutions (Ivies definitely have this). These types of alum want their institution to appear as desired by a certain type of student more than others. For better or worse, Emory will not be able to play this game if it does not enhance either merit or need based aid in comparison to peers.
rant over: But this is the big picture scheme explaining why I am for heavier usage of merit funds.
*note that the need-based funds and merit aid are from different funding sources/endowments.