<p>When you think of a reach, what do you think the chances are for acceptance? The same goes for ever other label. Here's mine:</p>
<p>High reach - less than 5% chance of acceptance
Reach - 15% chance of acceptance
Low reach - 20% chance of acceptance
High match - 30% chance of acceptance
Match - 50% chance of acceptance
Low match - 70% chance of acceptance
Safety - 90% chance of acceptance</p>
<p>So when you hear someone say "reach" what chance of acceptance is going on in your mind?</p>
<p>High reach - less than 5% chance of acceptance
Reach - 15% chance of acceptance
Low reach - 20% chance of acceptance
Low match - 30% chance of acceptance
Match - 50% chance of acceptance
High match - 70% chance of acceptance
Safety - 90% chance of acceptance</p>
<p>High reach: 0% (when there is no chance at all)
Reach: 0-20% (as long as there actually is a chance)
High match: 20-40%
Match: 40-60%
Low match: 60-80%
Safety: 80-100%</p>