Is Alabama's football glory helping the university's international brand?

https://www.pri.org/stories/2018-04-10/alabamas-football-glory-helping-universitys-international-brand

The audio is now up.

As for their international brand, check this out (I have no idea what the context is): https://youtu.be/4pMKMFPMoi8?t=88

The short answer is “yes”.