Letters from admissions reps?

Did anyone else get those little letters today? It was a congrats thing from the specific admissions counselor who read my file, but she wrote about the things she liked the most in my application. I assumed it was a form letter but she was specific in some of the stuff she referred to. Is that just a usual practice? That’s so nice!

"That’s so nice! " It is – but there’s a purpose SSK.

They REALLY want you to accept their offer and turn down everyone else. What’s a $2 letter? It’s an investment on potentially $250K of a student’s four years of tuition. EVERY school is working overtime to get you guys matriculated.

But don’t get me wrong: they really want you – but there’s definitely a business side to things too.

Oh I know it’s a business investment for them, haha. It was just cute to me.