<p><a href="http://www.haas.berkeley.edu/groups/newspubs/haasnews/archives/hn043001.html#ranking%5B/url%5D">http://www.haas.berkeley.edu/groups/newspubs/haasnews/archives/hn043001.html#ranking</a></p>
<p>"The Journal's ranking of business schools ... is based on the opinions of 1,600 MBA recruiters. The schools themselves supplied the names of its recruiters to the newspaper. Each recruiter was asked to rate as many as three schools and was instructed to rate only schools with which he or she had recruiting experience in the previous two years. Under the rules, recruiters who were also alumni of the school at which they recruited were permitted to rate their own alma mater.</p>
<p>The Journal's methodology produced results that are sure to be much discussed and questioned. Traditional powerhouse business schools such as Wharton (18), Columbia (34), Duke (44) and Stanford (45) were significantly outranked by lesser-known business schools such as Purdue (6), Southern Methodist University (9), Wake Forest (11), and Michigan State (12).</p>
<p>In general, schools from the Western States did less well than others in the Journal's ranking, which has also been true of Business Week's survey that is based in part on a smaller survey of recruiters.</p>
<p>"The top school in the Journal's ranking was Dartmouth's Tuck School, followed by Carnegie Mellon, Yale, Michigan, and Northwestern/Kellogg.</p>
<p>The editor of the special Journal section, Ron Alsop, told a group of business school deans in New York last week "there are a lot of surprises in the Journal's rankings." Alsop spoke at an annual conference of business schools....</p>
<p>"The results of the Wall Street Journal's survey are clearly controversial, underscoring the need to think deeply about each ranking and what it purports to measure," said Richard Kurovsky, executive director of marketing and communications at the Haas School. "With the continuing proliferation of new rankings, schools that do well in one ranking now find themselves doing less well in the next, forcing everyone to sort out what it all means. This may ultimately be a very good thing for the consumers of rankings."</p>