Penn Sues Company Over Use of the Wharton Name

Colleges and Universities A-Z University of Pennsylvania
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<p><a href="http://www.businessweek.com/articles/2013-04-02/penn-sues-company-over-use-of-the-wharton-name%5B/url%5D"&gt;http://www.businessweek.com/articles/2013-04-02/penn-sues-company-over-use-of-the-wharton-name&lt;/a&gt;&lt;/p>

<p>"What’s in a name? When you’re the oldest business school in America, your name is your brand, and you guard it fiercely. That’s why the trustees of the University of Pennsylvania on March 27 filed a lawsuit alleging trademark infringement against a company that provides business consulting and business education services under the Wharton name.</p>

<p>Penn’s lawsuit against Wharton Business Foundation (WBF), an Internet marketing company based in Beverly Hills, Calif., claims that WBF’s unauthorized use of the Wharton trademark creates confusion in the marketplace."</p>

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<p>I think Penn is definitely in the right here. The fact that they would use the “Wharton” name in regards to business education is pretty damning IMO. There’s pretty much no way this could just be an innocent coincidence.</p>

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<p>Agree with kbolisetty</p>